My Cancer Coach Postcards, Art Direction by Spectrum Science Communications

Genomic Health wanted to promote the use of the “My Cancer Coach” App. One piece of this initiative was delivering postcards to help drive engagement.


Working with the Creative Director at Spectrum Science, I designed these graphics aimed at specific types of cancer. The postcard was made to look like a mobile phone so that felt like it was the app.

My Cancer Coach Postcards, Art Direction by Spectrum Science Communications

One side carried a relevant statistic with a call to action. The reverse-side elucidated what the app can do. Below are some early explorations. I wanted the data to be visually engaging, something that people would want to study. Oftentimes you get things in the mail and it goes straight in the trash, but if it is visually captivating, people will take the time to study it.

Postcard design exploration

Fin.