Viaggi’s goals were two-fold. One, to promote these products to investors. Two, to test them within their consumer market. Photo-realistic renders quickly became the best answer to communicating and promoting these products.
These 3D renders were created for their website and promotional materials. Capturing colors and finishes was a critical aspect. Viaggi wanted to communicate the intended product finish before manufacturing started. This allowed them to gauge consumer interest before investing in hardware development, which is a huge cost savings.