Genomic Health Postcards

Genomic Health Postcards

My Cancer Coach Postcards, Art Direction by Spectrum Science Communications Genomic Health wanted to promote the use of the “My Cancer Coach” App. One piece of this initiative was delivering postcards to help drive engagement. Working with the Creative Director at Spectrum Science, I designed these graphics aimed at specific types of cancer. The postcard was made to look like…
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the Foundry Branding

the Foundry Branding

Brand Items, the Foundry and Buffalo Lab Makerspace In only several years the Foundry, a Buffalo business incubator, had grown from a few residents to 30 businesses. They needed a brand that reflected this growth and their mission: Empowering individuals through education and entrepreneurship The Foundry’s name is a combination of “found” and “ry”.  The idea being that this is…
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Frameri Eyewear

Frameri Eyewear

Terra family product photo, Photo credit Frameri Eyewear Frameri Eyewear had a bold idea that needed to be visualized, designed, and manufactured. This Cincinnati-based startup wanted to shake up the eyewear industry with an interchangeable lens and frame system. Noel Gauthier, a brilliant designer, and I tackled real needs from figuring out the mechanism to designing frames, packaging, and more.…
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