Olay wanted to talk science. Their Regenerist line had a lot of research into cellular bioenergetics and how it affects skin health. They needed illustrations to help tell this story.
This artwork was showcased online, in pamphlets and other marketing materials. And was surrounded by a larger marketing initiative. Everything was geared towards explaining the changes in your skin as you age at the cellular level. The artwork above was an inspirational piece focused on showing cellular energy.
This piece above is a zoom of how skin convert glucose into energy. The graphic below shows that as skin cells age their ability to create energy is greatly diminished. This leads to the common markers of skin aging: wrinkling, sagging, and coarsening of skin texture.
Everything was colored blue and gold to fit with Olay’s branding. This was a client request. However, there was a lot of freedom in how the visuals were executed. It needed to feel premium, so I used a lot of thin typography and fine details in the graphics. Some 3D elements were incorporated but mostly everything was painted in Adobe Photoshop. Overall, it was a very enjoyable project to tackle.
This super zoom below highlights the digital paintwork that went into these illustrations. This cross section of the skin was creating using a combination of rendered 3D shapes and Photoshop painting.
