Blog – Bertholt LLC

19Aug 2024 by Bertholt Schroeder

6 ways infographics boost engagement with research

I’m writing this post mostly for my research friends (especially ethnographers). However, the same principles here are true for anyone who is trying to communicate just about anything. I’ve used illustrations to communicate a biotech’s products to potential partners. Also to explain a startup’s complex technology to investors. But most often, I employ infographics at the service of qualitative research…

The Principles of Reverent Design

These are the principles that guide how I approach my craft. I treat this like a constitution – they may need amending with time. They are also ideals. To be honest, it is rare that every principle here is executed to its full potential. Good design is difficult work! In the previous post, I explained why these principles flow from…

A Reverent Approach to Design

Every designer has an internal codex, a set of principles that guides their design decisions. I refer to my own as “reverent design.” Reverence is not a word we commonly use. It means a deep respect tinged with awe. I believe that this is the correct beginning point for great design. So let’s consider how “awe” and “respect” influence design.…