Meet Bertholt
I don’t make things pretty.
When smart people can’t explain their smart ideas, I draw the picture that finally clicks. Your audience needs to understand and invest in what you’re building—whether it’s breakthrough technology, a complex process, or a vision no one else sees yet. I make your ideas arresting, memorable, and impossible to misunderstand.
“Bertholt was, without a doubt, responsible for much of the recent success of sxRNA Technologies, Inc. He and his partner in crime, Michael Lightman, were absolutely wonderful to work with. They took a complex technology and turned it into a compelling, exciting story that everyone understands and wants more of. My pitch deck rocks. Bertholt truly made me look brilliant.…and he is a pretty cool dude too. Just look at that stash!”
– Scott Tenenbaum, Founder sxRNA
Some teams need more than static visuals—they need interactive tools that align employees around processes and resources. I build custom clickable PDFs that help teams understand complex flows, drive company-wide adoption, and shorten onboarding timelines. Think: “How do I actually run a project at this company?”—answered.
Most customer journeys are a stale cascade of columns and copy—boring and inaccurate. UX is not linear. Ethnography deserves better. I craft engaging visuals that turn research into action, socializing insights among stakeholders and driving change for years to come. Through metaphor and illustration, I make your findings impossible to ignore.
“Bertholt consistently elevates the impact of our work. He understands research and design in ways that strengthen the stories we are trying to tell. He is not only a skilled designer, he is a true artist, and his blend of creative craft and research fluency sets him apart.”
Joey Kelson, Impact Strategist
This isn’t about selling you Ethnographic Candyland (though I did build that—a board game that transforms research into felt experience). This is about showing you I can think beyond infographics into uncharted territory. If you need something that hasn’t been done before, something that makes your competitors say “wait, what?”—I’m the guy to talk to. What I can create for you is limitless. Need concept art for consumer testing? Yeah I do that too.
Success starts with process. This graphic shows how I partner with researchers to develop and deliver stunning infographics in 2-3 weeks. You come up with the insights, I build the visuals! Here’s how:
Sometimes an infographic project reveals you need a full brand refresh or new artwork. I’ve helped dozens of businesses translate their values into identities and graphics that make people jump up and down (with excitement).
“Bertholt is a miracle worker! He surpassed all of my expectations of both project outcome and timelines. Highly recommended!”
Michael Cutillo, Professional Services Consultant
I’d love to hear from you. So let’s get the conversation rolling.
Expect thoughts on design, its relevance, how it works, how it doesn’t, and how to do it. Realistically, not all of these opinions will be completely right, but let’s talk about it.
