Laptop port details, 3D render Bak USA wanted to re-envision what a purpose-built laptop for education could be. We had plenty of data from our customer experience and production departments. All of this was channeled into a design sprint that ignited a rapid two month design process. There is an entire story about this design sprint. But that’s for a…
Cover for Cell Vendor Report Powin is a global market leader in the energy storage industry. As the company continues to grow, visualization and data design is instrumental in assuring investors and internal stakeholders of who they are and where they should head. Businesses are built on persuading people—but not just end-users, patients, or customers. No, successful businesses must convince…
Tex-Air Gas Co. primary logos Tex-Air Gas Co. distributes helium, a critical ingredient in many of today’s cutting-edge technologies. The family-owned company needed a brand and website that demonstrates how it helps businesses drive the future. This was one of those rare projects where the design crystalizes incredibly quickly with seemingly little effort. We would go back and say, “Should…
CentipedeTM battery array, 3D render Powin Energy makes industry-leading energy storage systems. The company’s marketing needed to showcase its latest designs before production started, a perfect fit for photo-real rendering. This is a straight-forward visualization exercise. The Powin engineering team supplied complex manufacturing ready 3D CAD data. To process this, I stripped out unnecessary CAD data, applied new materials, and…
How do we visualize consumer insights—in a compelling and memorable way—so key data doesn’t get lost in PPT purgatory? The Band Consultancy is a human-centered research collective. The company uncovers rich insights by delving into the human story. As a storytelling partner, I’ve crafted a dozen visuals for brands including Facebook, Instagram, Oculus, RayBan, and Lululemon. But we can’t show…
AugmentEd Primary Logo on White & Dark Blue AugmentED needed a brand that married education to video game culture and had the flexibility to grow with an expanding suite of products and services. AugmentED believes that the best education is made possible through technology and data. This vision translates into a dream of creating a gamified, problem-based learning platform that…
These are the principles that guide how I approach my craft. I treat this like a constitution – they may need amending with time. They are also ideals. To be honest, it is rare that every principle here is executed to its full potential. Good design is difficult work! In the previous post, I explained why these principles flow from…
Every designer has an internal codex, a set of principles that guides their design decisions. I refer to my own as “reverent design.” Reverence is not a word we commonly use. It means a deep respect tinged with awe. I believe that this is the correct beginning point for great design. So let’s consider how “awe” and “respect” influence design.…
Rugged Bluetooth keyboard, USB-C charging port Bak USA, a Buffalo-based computer manufacturer, was developing a suite of ruggedized products aimed at construction managers and in-field workers. Our goal was to create a durable, outdoor-ready, wireless keyboard. Our customer split their time between their office and on-site. The keyboard needed to reflect that versatility. It should feel at home on your…
Atlas wallpaper, education theme It was 2 weeks before we were going to begin shipping our new Atlas laptop line. Our VP illuminated a glaring mistake, we didn’t have a branded wallpaper. We were a small ODM carving out our place. And we wanted something fun and unique. So, a few of us put our heads together and scribbled on…
